| How good
is your website? Does it do its job? Is it effective?
These are all good questions that every business owner
and marketing manager needs to ask him or herself. The
website has become an essential tool for business. We
all know...!
Most people
responsible for their company's websites have stats
packages and counters to tell them how many hits, how
many unique visitors, where they are coming from, what
their IP addresses are, what browser they're using, and
of course the all important monitor resolution. So what!
Who cares? The real question is do we have an effective
website?
Now if you have an online business or an e-commerce site, you know the number
of sales you are generating from your site, which is
important, but do you really know how effective your
site is? |
|
How many orders are you losing because of bad layout,
awkward design, confusing navigation, and poor copy?
 How many potential clients have you chased away
because you haven't put a telephone number on your site
and an accessible real-person that can answer questions?
A website is your business' public face. Big businesses
can look like mom and pop operations and mom and pop
operations can look like General Motors. The design of
your website should not be taken lightly, its budget
should not be an afterthought, and the designer you hire
should be someone who understands more than code.
Your Web-designer should be a multimedia marketing
advisor, someone who can counsel you how best to deliver
your marketing message, and someone who can go beyond
technical issues. |
|
You can spend a lot of
money and have someone analyze your site for you, but
are you really going to believe him, are you really
going to act on their recommendations? You can't sell
somebody something they really don't want - that may
sound obvious, but believe me, sales people do it
everyday. If you don't think you need a new website, you
aren't going to spend the money to have one built. So
the best way to tell if you need one is to analyze the
one you already have, yourself. Below is a set
questions you can ask yourself. If you answer them
honestly, you'll know whether you need a new site or
not. After you've gone through the process, ask some
colleagues to do the same. See if your answers compare.
1. Does Your Website Have A Purpose?
Every website should have a clearly defined purpose.
Having a website just because everyone else has one is
not an acceptable strategy. What is your website's
purpose?
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Contents 0701
