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A GOOGLE TIP |
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Did you know that Google is probably the world
largest dictionary and spell checker?
You can get the definition to any word on Google
by just typing in this keyword: 'define:' and
the word that you want Google to look up for
you. For example:
define: despair
Stefan
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• You'll brand your web site, business and yourself
by submitting articles to e-zines. You could include
your name, business name, your credentials, web site
address and e-mail address in your resource box.
• You will become known as an expert on the topics
you write about. This will give you and your business
extra credibility which will help you compete against
your competition.
• Your article might also be placed on the
publisher's home page. If they publish each issue on
their home page this will give you some extra exposure.
• You might get extra exposure if the e-zine
publisher archives their e-zine on their site. People
might want to read the back issues before they make the
decision to subscribe.
• You will get free advertising. This will allow you
to spend your profits on other forms of advertising. You
could buy advertisements in other e-zines that don't
publish your articles.
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Do You Pay
Per Clíck Fraud?
By Kim Roach (c) 2006
(Add an illustration of Mouse pointer
with Devilish red Look)
The world of pay-per-click marketing started in 1997
with GoTo.com. Today they are known as Yahoo Search
Marketing. What started in 1997 as a way to quickly get
listed in the top of the search engines has turned into
a 5.6 billion dollar industry in 2005. In fact, about
99% of Google's revenue comes from advertising.
However, this multi-billion dollar search industry is
under attack and has been for quite a while. Clíck fraud
has become the greatest threat to the rapid growth of
the paid search marketing sector. The Interactive
Advertising Bureau estimates that 20 to 35 percent of ad
clicks are fraudulent. Who's to blame? Clíck fraud can
come from a variety of sources, including competitors,
bots that simulate the human behavior of clicking on ads
in web pages, or even friends of the publisher who want
to "help" the publisher gain some additional clíck
revenue.
However, the major search engines have received the
majority of the blame, even though they are not
necessarily responsible. Yahoo has recently settled a
class-action clíck fraud settlement. Under the
settlement, Yahoo advertisers will be allowed to submit
clíck fraud claims dating back to January 2004. Yahoo
will reimburse any confirmed fraudulent clicks in cäsh,
with no set limit on the amount of claims it will cover. This year, Google has been burdened with its own clíck
fraud case to the tune of 90 million dollars. Currently,
the court is deciding whether to accept the search
giant's proposed $90 million settlement while roughly 50
plaintiffs are voicing their dissatisfaction with it.
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• You might get extra income from people wanting to
hire you to write other articles, books, or even ask to
speak at seminars. This is a great way to multiply your
income.
• You could allow e-zine publishers to publish your
articles in their free e-books. Since people give them
away, your advertising could multiply all over the
internet.
• You will get your article published all over the
web when you submit it to an e-zine publisher that has a
free content directory on their web site. They'll allow
their visitors to republish your article.
• You'll gain people's trust. If they read your
article and like it, they won't be as hesitant to buy
your product or service. You will then be able to
increase your profits.
• You could get your article guaranteed to run in
an e-zine. You could agree to run one of their articles
in your e-zine if, in exchange, they run yours in their
e-zine. It's a win/win situation.
Warm regards,
David Jones
http://www.TeamTopTen.com
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Clíck fraud is certainly no small matter. It has
become largër than the total magnitude of credít card
fraud in the U.S. So far, these law suits have spawned
more questíons than answers for the ultimate solution to
clíck fraud. Clíck fraud threatens an entire business
model; one that is generating billions of dollars every
year. At this point, it's hard to tell whether
pay-per-click advertising will stand the test of time,
or line up for the chopping block. |
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Many of the search
engines are already looking for solutions.
As for Google, Yahoo, and MSN, you can definitely expect
to see some changes being made with their paid search
programs in the near future.
The pay-per-click model is inherently flawed and must be
altered to survive. Google and the other major search
engines know that their business will be crippled if
they do not adapt. In the meantime, there are a number
of alternatives for advertisers looking for a safer
solution to advertising.
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Contents 0701
